NO FEAR Newest Retail Store Announces an In-Store Autograph Signing with NASCAR Legend Boris Said

CARLSBAD, CA – February 10, 2010 – (Motor Sports Newswire) – No Fear announced today that its newest retail store, which opened on February 5, 2010 in the Volusia Mall in Daytona Beach, Florida, has confirmed an in-store autograph signing with NASCAR legend, Boris Said.

During the Grand Opening celebration, Boris Said will be signing autographs on Friday, February 12th from 3:30 to 4:30pm.  No Fear will also provide complementary No Fear Energy drinks, while supplies last.

The new 1,600 square foot store represents No Fear’s third retail location in the Florida market.  The store offers a complete selection of lifestyle apparel and accessories in addition to No Fears’ technical motocross gear.  In addition to No Fear, brands represented will include leading action sports and lifestyle names such as So Cal, FMF, Metal Mulisha, Spy Optic and SRH.

Located at 1700 W. International Speedway Boulevard in Daytona Beach, the signing is happening just two days before the Daytona NASCAR race.  “With Boris starting the season in the #26 car, we are excited to have him in our store to kick off our grand opening weekend at Volusia Mall,” said No Fear’s Director of Store Operations, Michael Pierce.  “No Fear has been involved with Boris since the beginning of his NASCAR career and we wish him the best of luck in the upcoming season.”

For more information on No Fear’s new Daytona Beach store and to experience No Fear’s involvement and support of action sports including motocross and surfing, visit www.nofear.com

About No Fear
Since 1990, Carlsbad, California-based action sports lifestyle brand No Fear has been a leading marketer of the alternative sports lifestyle and technical products. No Fear currently owns or licenses over 60 retail stores in California, Arizona, Nevada, Florida, Hawaii, North Carolina, South Carolina, Oregon, Colorado and Minnesota. No Fear also distributes products to approximately 2,500 wholesale accounts, which include young men’s specialty accounts, motorcycle shops, and surf shops. No Fear sponsors professional and amateur athletes and events, including Jason Lawrence, Tommy Searle and Team Hostility. No Fear also markets the popular No Fear Energy drink.

Kristin Kolenic
Marketing & Communications Director
Direct:  760-930-1757
Fax:  760-603-8069
www.nofear.com

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