DUBLIN, CA, – February 6, 2010 – (Motor Sports Newswire) – The legendary Arlen Ness, designer of custom motorcycle aftermarket parts and accessories for Harley Davidson, has built a reputation for premium-level race and road riding garments over the past eight years. They initially found success in the apparel business in Europe signing such riders as Ruben Xaus and other world-class racers. In 2008, they expanded into the U.S. market. The sponsorship of 2009 AMA Horizon Award Winner, Mikey Avila signals a major commitment to the U.S. market.
“We signed Mikey Avila due to his substantial success in motorcycle dirt track racing. Harley Davidson has been synonymous with the sport over the years and Arlen Ness has a tremendous tie to the Harley tradition. He’s the perfect racer to represent our company and our brand.” stated Eric Klein, Arlen Ness Product Manager.
Ness has made a bold statement with their entry into the racing apparel business, boasting such features as kangaroo leather (reputed for its traits of suppleness and strength), two and three-times stitched seams, and innovations such as magnesium forearm sliders.
Avila has made an equally bold statement in the dirt track community by earning the 2009 AMA Dirt Track Horizon Award, the highest echelon of youth racing achievement in the U.S.
“This is a great opportunity for me, Arlen Ness and our race program. As I enter my first year of AMA professional racing, I feel proud and honored to fly the Arlen Ness name. Together, our goal is to continue to build our reputation and name in the industry and introduce new fans into the sport we all love.”
The 2010 AMA Professional Racing Series begins in Daytona Beach, Florida on March 3rd and ends in Prescott Arizona on October 10th, with 21 races held across the U.S. Mikey will contest the AMA Pro Sports Series.
About Mikey Avila:
Mikey Avila, AMA #33e is a talented 16-year-old motorcycle dirt track racer from Madera, California. In 2009, Mike was awarded the prestigious AMA Horizon Award, given to the nation’s most promising youth rider. To learn more and follow Mikey’s careeer, go to his website at www.mikeyavila.com and sign up at his Facebook Fan page.
About Arlen Ness:
Arlen Ness is an American entrepreneur and motorcyclist, who is best known for his customized choppers and hot rods. Arlen has received recognition and awards including Builder of the Year, induction into the Motorcycle Hall of Fame and Lifetime Achievement Awards. Arlen Ness, Inc. is located in Dublin, California, a store and a museum featuring more than 40 of his custom motorcycles. Learn more at www.arlenness.com