Polaris Industries Announces Increase in Cash Dividend

MINNEAPOLIS, MN – January 21, 2010 – (Motor Sports Newswire) – Polaris Industries Inc. (NYSE: PII) today announced that its Board of Directors has approved a three percent increase in the regular quarterly cash dividend, which represents the 15th consecutive year of Polaris increasing its dividend, effective with the 2010 first quarter dividend. The first quarter dividend of $0.40 will be payable on February 16, 2010 to shareholders of record at the close of business on February 1, 2010.

Scott Wine, Polaris’ CEO, commented, “We remain proud of our 15 year history of increasing dividend payments as it reflects the strength of our cash flows, the health of our balance sheet, and our confidence in the long-term growth prospects for the company despite the current challenging global economic environment. Dividends are one of the important ways we can continue to deliver value to our shareholders.”

About Polaris

With annual 2008 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER(TM), snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

SOURCE: Polaris Industries Inc.

Polaris Industries Inc.
Richard Edwards, 763-542-0500