Viper Motorcycle Company Announces Title Sponsorship for the Upcoming Rick Fairless Strokers Dallas Bike Show and Parts Expo

HOPKINS,, MN – January 19, 2010 – (Motor Sports Newswire) – Viper Motorcycle Company (OTCBB: VPWI), a wholly owned subsidiary of Viper Powersports Inc., is pleased to announce a partnership with Rick Fairless Strokers Dallas and American Thunder Promotions to be the title sponsor of the April 2010 bike show in Dallas, Texas at Market Hall. The show will be called the Viper Motorcycles Rick Fairless Strokers Dallas Bike Show and Parts Expo.

Terry Nesbitt, President of Viper stated, “This will be the first year for this show and we are excited to be a part of this soon to be historic event honoring the achievements and evolution of Rick Fairless and Strokers Dallas. American Thunder is also the promoter of the annual Donnie Smith Show in Minnesota and the Arlen Ness Show in California. We’re in good company and look forward to this show and many to come.”

Rick Fairless of Strokers Dallas added, “This is a premier motorcycle show and the only one of its kind in the southwest. Numerous vendors will be displaying customs, cruisers of all brands, sports bikes, race bikes, parts/accessories and of course, the many award winning customs designed and built by Strokers Dallas. It’s also exciting for us as a Viper dealer to have Viper Motorcycle Company as a first year title sponsor. The Viper Diamondback 152 Super Cruiser will be prominently displayed. It’s only fitting that we create this relationship as we are the # 1 Viper dealer in the country.”

Nesbitt added, “With Viper creating real momentum in the marketplace, we intend to take full advantage of the showcase opportunity for our bikes in front of this ideal demographic of motorcycle consumers and enthusiasts”.

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company’s websites are www.viperpowersports.com and www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

FOR MORE INFORMATION CONTACT:

Terry Nesbitt
President
Viper Motorcycle Company                                                 
Tel: 612-328-1558
E: tnesbitt@vipermotorcycle.com

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