Two Strong Brands Collaborate to Provide Quality
Tools for the Off-Road Enthusiasts
Clackamas, OR – January 13, 2010 – (Motor Sports Newswire) – Warn Industries, the leader in truck and powersports vehicle products, announces a partnership with Benchmade Knife Company. High quality edged tools manufactured by Benchmade Knife Company will become available in early 2010 bearing the Warn logo. These tools will deliver superior performance and provide great value for customers.
“We are very excited about the partnership with Benchmade. Their history of producing the best knives in the world couples extremely well with WARN’s industry leading off-road technology. We believe that putting these two great brands together will result in world class products and exciting new options for our combined customer base,” comments John McCalla, President at WARN.
“WARN is one of the world’s most recognized names in the off-road community,” said Greg Mooney, President of Benchmade Knife Company. “This partnership will help expand the Benchmade brand into new markets and reach new consumers.”
Four new products are set to launch in 2010 and incorporate a variety of different mechanisms, materials, and price points. They will be available at www.warn.com (select branded apparel). They include:
Model 583-1/587-1 – Large and Small AXIS® Assist Folding Knives:
Designed for maximum utility, the 583-1 is a great folder for any situation. The tanto blade shape, AXIS(R) Assist locking mechanism, and machined G10 handle is sure to feel natural in the palm of your hand. Made in USA.
MSRP – 583SBK-1 $165 black ceramic coated blade
MSRP – 587SBK-1 $145 black ceramic coated blade
Model 9 CB-1 Utility Hook:
The new 9 CB-1 Carabineer Hook is a great accessory for any outdoorsman. This new safety cutter has the ability to cut up to 1/2” diameter of rope and features a retractable safety blade cover. A carabineer clip and bottle opener completes the package. Made in USA.
MSRP- 9 CB-1 $25
Model 30110-1 Houdini AET (Automotive Escape Tool):
Be prepared for any situation that could put you or your family in harm’s way by always having your Houdini™ AET nearby. It’s the keychain that could save your life. Includes a seatbelt cutter, LED flashlight, spring-loaded glass breaker, and safety whistle.
MSRP 30110-1 $25
For two decades, Benchmade Knife Company has been committed to designing and manufacturing world-class sports cutlery and superior edged tools. We continually strive to provide high quality edged tools that will deliver unparalleled performance and exceptional value for our customers.
About Warn Industries
Warn Industries is the world’s most recognized brand in off-road products such as hub locks and vehicle recovery winches. The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive and powersport vehicles. Warn Industries has employees in and around Portland, Ore., Livonia, Mich., and the Netherlands.
Warn Industries, Inc.
P: (503) 722-3027