Advance Auto Parts selects APT Market Basket Analyzer

Advance Auto Parts has chosen to license APT Market Basket Analyzer to drive more strategic decision-making.

Washington, DC – January 11, 2010 – (Motor Sports Newswire) – Applied Predictive Technologies, Inc. (APT), the leading provider of performance optimization solutions for CP Manufacturers and Retailers, announced today that Advance Auto Parts (NYSE: AAP), a leading retailer of automotive aftermarket parts, accessories, batteries, and maintenance items has chosen to license APT Market Basket Analyzer.

Advance Auto Parts has several years of experience using APT’s Test & Learn™ Software-as-a-Service solutions to optimize a number of strategic and tactical initiatives. This month, Advance Auto Parts expands its partnership with APT with the licensing of APT Market Basket Analyzer, a fast, flexible tool that puts basket-level insights at the fingertips of decision-makers.

“Advance Auto Parts continually seeks to deliver more tailored, relevant and valuable offers to our customers,” said Charles Tyson, Senior Vice President, Merchandising. “Providing our decision-makers with APT Market Basket Analyzer, paired with our existing Test & Learn capability, helps us to achieve this objective.”

“APT is pleased to extend our partnership with Advance Auto Parts and support the company’s exceptional commitment to innovation and customer service,” said Graeme McVie, Senior Vice President, APT. “We are proud to offer sophisticated solutions that enable Advance Auto Parts to better meet the needs of their customers and compete vigorously in the marketplace.”

About Advance Auto Parts
Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance items in the United States, serves both the do-it-yourself and professional installer markets. As of October 10, 2009, the Company operated 3,418 stores in 39 states, Puerto Rico, and the Virgin Islands. Additional information about the Company, employment opportunities, customer services and online shopping for parts and accessories can be found on the Company’s website at

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT’s Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit