Car and Driver Brand Extends to Cell Phone Accessories, Headsets Through Partnership With Manufacturer Powercam Inc.

LAS VEGAS, NV – January 7, 2010 – (Motor Sports Newswire) – Today, from the Consumer Electronics Show (CES) in Las Vegas, Jumpstart Automotive Group announced a three-year licensing deal between Car and Driver and leading cellular phone headset and accessories manufacturer Powercam, Inc. Through the agreement, Car and Driver branded accessories will be available to consumers in Spring 2010. Powercam, Inc.’s other product lines include BlueFox(TM) Extreme, Powermate Cellular, and Digicom Digital.

The first line of Powercam Car and Driver accessories will include cellular cases, chargers, universal chargers, and Bluetooth® headsets all featuring the Car and Driver brand logo and name. Future accessories planned include Car and Driver branded flashlights, jump-starters and tire gauges. The new line of accessories will be available to consumers at major retailers and online retailers throughout the U.S. and Canada.

With well over ten million readers, Car and Driver represents the premier magazine brand connecting automotive consumers with the news, reviews and opinions they seek on the auto industry. Through a series of creative brand updates and extensions, including the recently launched redesign of the print magazine and a new Buyer’s Guide iPhone application, the Car and Driver team is introducing a series of new experiences that enables consumers to interact with the iconic brand.

“Car and Driver readers include discerning, loyal automotive enthusiasts in the country,” said Albert Khodari, Powercam’s Director of Sales & Marketing. “We are excited to bring top of the line cell phone and auto accessories to market and to connect them with the independent and sometimes irreverent voice of Car and Driver.”

“Powercam’s quality accessories exceeded the high expectations of the Car and Driver team and we’re certain our loyal audience will be impressed by the quality of the new line of products, on the road and off,” said Zvia Herrmann, VP Brand Development, Car and Driver.

The Car and Driver Powercam accessories will be available beginning in March 2010. For more information on the Powercam Car and Driver line of products, contact Powercam, Inc. and be sure and visit www.CarandDriver.com to see the new line of products in Spring 2010.

About Powercam

For more than 20 years, Powercam Inc. has manufactured and sold the most popular cellular phone headsets and accessories through their Powermate Cellular division and offers the latest iPod and iPhone accessories through their Digicom Digital division. Powercam is the home of BlueFox(TM) Extreme Bluetooth® headsets featuring the World’s 1st voice-activated Bluetooth headset with their proprietary Max 4x(TM) noise cancelling technology and Microsoft’s BING(TM) search capability. The BlueFox(TM) line includes headsets and cellular accessories. In addition, they introduced the Motor Trend(TM) licensed line of Bluetooth headsets, cellular, iPod and iPhone accessories in 2005. Website: www.powermatecellular.com

About Jumpstart Automotive Group

The Jumpstart Automotive Group brings together the most diverse audience of in-market automotive shoppers with the industry’s most influential auto enthusiast brands to dramatically improve the effectiveness and efficiency of automotive marketing across digital, print, and mobile platforms. Fueled by a passion for performance, the Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. The portfolio of publishing partners include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup.com, U.S.News.com, HybridCars, CarGurus, and TrueCar. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insight products.

Contacts:
Car and Driver
Sarahjane Sacchetti
Jumpstart Automotive Group
direct – 415-254-6100

Powercam, Inc.
D.L. Moore
Moore Marketing, PR
direct – 336-940-6133

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