BENICIA, CA, – December 11, 2009 – (Motor Sports Newswire) – Muscle Milk, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today the sponsorship of the Joe Gibbs Racing Motocross (JGRMX) team and its supercross and motocross program. JGRMX is owned by Coy Gibbs, son of Joe Gibbs, a three-time Super Bowl Champion as head coach and championship NASCAR team owner.
Team riders Josh Grant and newcomer Justin Brayton will compete as part of the “Muscle Milk Toyota Team.” Sponsoring JGRMX marks Muscle Milk’s continuous support of motocross sports and their popularity among action sports and lifestyle enthusiasts.
“We are very excited about Muscle Milk’s partnership with JGRMX,” said Nikki Brown, CytoSport’s Chief Marketing Officer. “We look forward to a strong and competitive year.”
CytoSport is also the official nutritional supplement provider for the Joe Gibbs Racing NASCAR program. As part of the Muscle Milk sponsorship, the Joe Gibbs Racing Complex in Huntersville, N.C., will feature a state-of-the-art CytoSport training facility for both the motocross and NASCAR team members.
“It’s a pleasure to be working with a brand such as Muscle Milk. Our motocross riders as well as the pit crew teams at our NASCAR facility use their products on a daily basis to help them perform at the top of their game,” commented Coy Gibbs.
Newcomer to the JGRMX team, Justin Brayton, has been a part of the Muscle Milk athlete program since 2008. The Muscle Milk Toyota team recently debuted in Genoa, Italy where Brayton and Josh Grant finished first and second, respectively.
ABOUT MUSCLE MILK
Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that promotes exercise recovery, lean muscle growth, and healthy, sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins & minerals. CytoSport, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was recently named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.
ABOUT JOE GIBBS RACING:
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, two NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Joey Logano in the Sprint Cup Series; Hamlin, Busch, Logano and Brad Coleman in the Nationwide Series; and Matt DiBenedetto and Darrell Wallace, Jr. in its driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships, and two Nationwide Series championships along with more than 100 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500. JGRMX is the organization’s motocross race team which debuted in 2008 and features riders Josh Grant and Justin Brayton.