Advanstar Communications Partners With TapouT to Bring UFC Fighters to Cycle World IMS Nationwide Tour

IRVINE, CA – December 3, 2009 – (Motor Sports Newswire) – Advanstar Communications, a leading worldwide media company, today announced a breakthrough partnership between the Cycle World International Motorcycle Shows and mega lifestyle brand TapouT to bring TapouT’s counterculture alive at the remaining ten stops on the Cycle World International Motorcycle Shows nationwide tour. Commencing at the Cycle World International Motorcycle Show in Long Beach, Calif., Friday, December 4 to Sunday, December 6, a “TapouT Friday Night Fights” feature will come alive right on the motorcycle show floor. Motorcycle show attendees are invited to relax in the “TapouT Fan Lounge,” meet TapouT-sponsored UFC fighters, gather autographs and watch previous UFC fights and select episodes of TapouT’s original reality TV-series on big screens.

“We’re opening up the tour to an entirely new youth audience that is passionate about motorcycle culture,” said Advanstar’s Group Show Director and Director of Business Development Jeff Dentremont. “To address their unique point of view, the TapouT/Bikes & Beats lifestyle area will feature music, video, fashion shows and everything else that will raise their pulse.”

To kick-off this new partnership, TapouT crew members Punkass and Skyskrape and TapouT UFC fighters Mike Brown, Anthony Johnson and UFC Superstar Dan Hardy will greet fans and sign autographs on Friday, December 4, at the Cycle World International Motorcycle Show in Long Beach, where a TapouT tribute custom Suzuki built by VooDoo Industries Founder Rob Uecker will be unveiled.

“We are thrilled to be working with Advanstar on this exciting partnership and we look forward to getting to know the motorcycle enthusiasts and introducing them to the TapouT counterculture in each market across the country,” said TapouT President Marc Kreiner.

The “TapouT Friday Night Fights” feature with UFC fighter meet and greets, autograph signings and more will take place at the ten remaining Cycle World International Motorcycle Shows:

  • Dec. 4-6, 2009   Long Beach Convention Center, Long Beach, CA
  • Dec. 11-13, 2009   Qwest Field Event Center, Seattle, WA
  • Jan. 1-3, 2010   Rock Financial Showplace, Novi, MI
  • Jan. 8-10, 2010   Carolina First Center, Greenville, SC
  • Jan. 15-17, 2010   Washington Convention Center, Washington D.C.
  • Jan. 22-24, 2010   Jacob K. Javits Convention Center, New York, NY
  • Jan 29-31, 2010   I-X Center, Cleveland, OH
  • Feb. 5-7, 2010   Minneapolis Convention Center, Minneapolis, MN
  • Feb. 19-21, 2010   Donald E. Stephens Convention Center, Chicago, IL

From New York to Seattle, this motorcycle extravaganza is an all access pass to the world of motorcycling with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, watercraft and more, as well as vintage bikes, custom choppers, demo rides (in select markets), informative seminars and more. This nationwide tour will also give motorcycle lovers of all ages the opportunity to check out the latest gear and aftermarket accessories, see thrilling entertainment from the Ducati Freestyle Team and enjoy fashion shows, meet and greets with UFC fighters, music and modeling contests and more.

For the 17th consecutive year, Cycle World, the world’s most popular motorcycle magazine, is the title sponsor for the series. Box office ticket prices range from $15 to $17 for adults and $6 for children ages six to 11. Advanced discounted tickets are available online at an additional savings when you buy a week in advance and include a free $15 gift card with purchase (while supplies last). For more information call 800/331-5706 or visit

SOURCE Advanstar Communications