Viper Motorcycle Company Reveals 2010 Diamondback

Viper Motorcycle Company Launches Branding Campaign with Motorcycle Displays and Prepares for Formal Launch

Hopkins, MN – November 11, 2009 – (Motor Sports Newswire) – Viper Motorcycle Company (OTCBB: VPWI.OB), a wholly owned subsidiary of Viper Powersports Inc., is pleased to announce the release of the 2010 Viper Diamondback 152. 2010 models are a continued result of ongoing development and a joint venture effort with Ilmor Engineering. Product availability will be limited as we move into 2010 and prepare for a formal industry wide launch.

Terry Nesbitt, President of Viper stated, “The first 2010 models are ready for release and will be shipped immediately to key dealers such as Rick Fairless’s Stroker’s Dallas, Eddie Trotta’s Thunder Cycle, Low Country Customs, Ronnie’s Harley Davidson, Creagers Cycle Center, Extreme Customs, Victory of Grand Rapids and more”.

Nesbitt added, “In an ongoing effort to increase our exposure and add overall value to the Viper brand, we are announcing an innovative merchandising campaign designed to give Viper motorcycles their own space, enabling our brand identity to grow. We are providing to our dealers a branded motorcycle showroom display stand. The high performance 2010 Diamondback Super Cruiser has no equal and will be appropriately displayed.  As we move forward preparing for a formal launch, including additional models and large scale production, we will continue to make available to our dealers the best and most effective merchandising tools available in order to increase value in the Viper brand”.

A photo of Rick Fairless in front of the Viper Diamondback showcased on its branded display at Fairless’s motorcycle dealership “Strokers Dallas”.

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company’s websites are www.viperpowersports.com and www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

FOR MORE INFORMATION CONTACT:
Terry Nesbitt
President
Viper Motorcycle Company                                                 
Tel: 612-328-1558
E: tnesbitt@vipermotorcycle.com

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