Yamaha Donates $100K to National Land-Use Groups

Cypress, CA – September 24, 2009 – (Motor Sports Newswire) – Yamaha Motor Corp. is contributing more than $100,000 through separate grants to Tread Lightly!, the Blue Ribbon Coalition, the Off-Road Business Association (ORBA) and the National OHV Conservation Council (NOHVCC).

Yamaha is donating the money through the OHV Access Initiative it began last year. It claims to have donated in 2008 more than $700,000 in cash and equipment. Through the first six months of this year, it claims to have donated more than $300,000.

“The OHV Access Initiative has made fantastic strides from the grassroots perspective creating and maintaining responsible riding opportunities for local OHV communities,” Mike Martinez, Yamaha’s general manager of ATV and Side-by-Side Operations, said in a press release. “Yamaha’s ability to also support these national projects, combined with our on-the-ground work through dealers and regional staff, continue to elevate the effectiveness of the OHV Access Initiative. The programs we’re supporting through the national organizations address issues that impact OHV enthusiasts from coast to coast.”

Here’s how this latest round of GRANTS (Guaranteeing Responsible Access to Our Nation’s Trails) are being used:

  • Tread Lightly! — funding the development of a template for recreational maps for the U.S. Forest Service and Bureau of Land Management properties and the Respected Access Campaign.
  • ORBA — funding the organization’s efforts to assist in crafting legislation to protect OHV recreation in the California desert.
  • NOHVCC — funding the organization’s land management workshops, webinars and compendium video modules.
  • Blue Ribbon Coalition — funding efforts to support the implementation of the new federal travel management policy on U.S. Forest Service and Bureau of Land Management properties.

Each quarter, Yamaha accepts GRANT applications from nonprofit or tax-exempt organizations, including OHV riding clubs, national forests and associations, and national, state and local government agencies. A committee then reviews each application and awards GRANTs to deserving projects.

Examples of appropriate projects for GRANTs include, but are not limited to:

  • Trail development, restoration and maintenance
  • Trail signage and map production
  • Staging area construction, renovation and maintenance
  • Land stewardship, trail safety and education

Updated guidelines, an application form and information on the OHV Access Initiative are available at www.yamaha-motor.com/ohvaccess. For specific questions about the OHV Access Initiative, call Yamaha’s dedicated OHV Access Initiative Hotline at 1-877-OHV-TRAIL (877-648-8724), e-mail OHVAccess@yamahamotor.com or write to: Yamaha OHV Access Initiative Review Committee, 6555 Katella Avenue, Cypress, CA 90630-5101.