In Legendary Company

LAS VEGAS, Sept. 24, 2009 (Motor Sports Newswire) – For an emerging brand or company, association with respected figures in the industry is critical, leading many to pay for the right to use an athlete or celebrity’s name and endorsement. When it comes to Viper Motorcycle Company (OTCBB:VPWS), it seems that all it had to do to earn the faith of a legend in the motorcycle industry was show him the bike and get him inventory to sell.

A profile of Viper Motorcycle Company and of interest to industry investors of Harley Davidson (NYSE:HOG), Polaris Industries Inc. (NYSE:PII), Honda Motor (NYSE:HMC), and Speedway Motorsports, Inc. (NYSE:TRK) has been made available at the link below.

This morning, Viper announced that announced the signing of motorcycle legend Eddie Trotta’s Thunder Cycle as its newest dealer, adding to a growing legion of dealerships selling Viper Motorcycles. Trotta’s addition to the roster of dealers adds to Viper’s credibility and the bike’s cache, especially when Trotta is quoted as saying, “I’ve seen a lot of products come and go but the Viper incorporates all the features/benefits needed to provide the customer with an OEM Super Cruiser that outperforms the rest with a unique style and reliability like none other.”

Not long ago, Viper announced the signing of additional new dealers across the north central and northeast including industry leaders Ronnie’s Harley Davidson of Pittsfield, Mass., Ronnie’s Motorsports of Guilderland, NY, Victory of Grand Rapids, Caledonia, Mi., and Ghost Riders Inc., in Lakeville, Mn.

It’s clear Viper is gaining traction among better minds in the industry and intent on making further inroads. A line from today’s release in which the company states that orders are backlogged may be further testament to a new breed of motorcycle winning the affection of a legend in the industry- and the buying public.

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Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. is property of Integrity Media Inc. (IMI). IMI provides no assurance as to the subject company’s plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. The subject companies haven’t always approved the statements made in this report. This report is neither a solicitation to buy nor offer to sell securities and is for information purposes only and shouldn’t be used as basis for investment decisions. IMI isn’t an investment advisor, analyst or licensed broker dealer and this report isn’t investment advice. IMI has been paid twenty-thousand dollars and 500,000 shares by Viper Powersports Inc. for this report and other advertising services delivered over a 12 month period. Paid reports constitute a conflict of interest as to IMI’s ability to remain objective in communication regarding subject companies.