NORFOLK, VA – September 2, 2009 – (Motor Sports Newswire) – Dominion Enterprises, a leading marketing services company, has acquired Traffic Log Pro (TLP), the premiere lead management and sales force automation application for the powersports industry. Terms of the transaction were not disclosed.
Founded in 2003 and headquartered in Clearwater, Fla., TLP provides powersports dealerships a way to quickly and easily log and manage in-store as well as inbound and outbound sales leads. The company was conceived, designed and developed by professionals in the powersports industry and supports nearly 700 dealers nationwide.
“Traffic Log Pro is a great fit for Dominion Enterprises,” said Rick Murchake, vice president of PowerSports Network (PSN) and Vehicle Web Services. “Our goal is to offer end-to-end solutions to help powersports dealers sell more inventory. When we better serve our customers, they better serve theirs. TLP will help us do just that.”
TLP joins other leading Dominion Enterprises powersports businesses PSN, by far the largest provider of Web services for powersports dealers; Cycle Trader magazine and CycleTrader.com, which provide a comprehensive advertising solution for businesses in the powersports industry; and Walneck’s Classic Cycle Trader a monthly magazine featuring hundreds of antique and classic motorcycles, parts, old road tests, and tips from experts.
TLP Director of Operations Tad Kilgore said of the transaction, “This is a great day for TLP. From the start we have been very impressed with the way PowerSports Network conducts business and we are truly honored to now work alongside them.”
The company and its staff will continue to operate from Clearwater, Fla.
About Traffic Log Pro
Traffic Log Pro is the premiere sales force application for the powersports industry. Conceived, designed, and developed by professionals in the powersports industry, it is a CRM product designed specifically for powersports dealerships to help them quickly and easily take control of the sales floor. For more information about Traffic Log Pro, visit www.TrafficLogPro.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit www.DominionEnterprises.com.