Big Dog: Focus on Europe

Big Dog Motorcycles: Company has named Belgium-based Legend Motorcycle Group its European Distributor and anticipates ten dealers in place by spring 2010

Wichita, Kansas – September 1 ,2009 – (Motor Sports Newswire) –  Just three months after Big Dog Motorcycles® launched its bikes in Canada, the company is pleased to announce its initial shipment of motorcycles has been shipped to Belgium.

big-dogAfter fifteen years of success in the United States, the country’s leading manufacturer of high style, high performance motorcycles has made international distribution a key growth strategy. In addition to expanding its dealer base in Canada and Europe, Big Dog Motorcycles is in advanced negotiations with distributors in the Middle East and is also actively pursuing South Africa, Australia, and parts of Asia.

The company anticipates international sales to be 10 to 20% of its total sales by 2011.

“With nearly two million motorcyclists in Europe, it is an extremely important target for Big Dog Motorcycles, and we’re proud to work with Legend Motorcycle Group to spread the pure American V-twin riding excitement Big Dog Motorcycles has ignited in North America,” commented Doug Stuhlsatz, the company’s Vice President of sales, marketing, and administration.

Stuhlsatz continued, “The partnership of Big Dog Motorcycles and Legend is perfect. Their knowledge of European motorcycle compliance, industry, and dealers will be extremely beneficial and an unparalleled resource as we continue to expand globally.”

The motorcycles – a 2009 Wolf™, K-9™, Coyote™, and Pitbull® – will be used for compliance testing and display at the 12th Annual European Bike Week. The event, held September 8-13 in Faaker See, Austria, is Europe’s largest consumer motorcycle rally.

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