Ultimate Sports, Inc. Announces Negotiations Between Stud Boy and Polaris Industries

LAFAYETTE, Ind. – August 12, 2009 – (Motor Sports Newswire) – Ultimate Sports, Inc. (Pink Sheets:USPS), a manufacturer and supplier to the recreational vehicle industry, announced today that its licensed partner company, Stud Boy, is currently in negotiations with Polaris Industries, a recognized leader in the snowmobile industry and one of the largest manufacturers of off-road vehicles in the world.

When plans are finalized, Polaris will market and sell traction products that are designed by Ultimate Sports and manufactured by Stud Boy.

Stud Boy is a manufacturer of carbide studs, backer plates, carbide wear bars and accessories. Stud Boy products provide the safety and performance that gets the power to the ground while maintaining confidence in sled control. Ultimate Sports, Inc. supplies intellectual property, patents and technical support to Stud Boy.

Polaris Industries designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER(tm), snowmobiles and Victory Motorcycles for recreational and utility use. Polaris’ 2008 annual sales totaled $1.9 billion. Additional information may be obtained by visiting www.polarisindustries.com.

Kevin Metheny, President of Ultimate Sports, states, “We’re pleased to announce that negotiations are taking place between Stud Boy and Polaris. It is our hope that agreements will move forward as planned so that Polaris can represent these products. Finalization of a positive agreement will greatly benefit all parties involved. ”

About Ultimate Sports, Inc.:

Ultimate Sports specializes in every item, large and small, that snowmobilers need in order to enjoy the sport and improve their performance-especially snowmobile skis of all types. We have an extensive inventory of carbide studs, mount kits, wear bars, suspension parts, snow flaps, alignment bars, and so much more. Visit www.usi-skis.com for more information.

About Stud Boy, Inc.:

Stud Boy is a manufacturer of carbide studs, backer plates, carbide wear bars and accessories. Stud Boy products provide the safety and performance that gets the power to the ground while maintaining confidence in sled control.

Forward Looking Statements:

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are “forward looking statements” and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company’s actual results could differ materially from expected results.

CONTACT:

Orion Financial

Brokers & Analysts

800-400-1290

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