Spidi’s Back! Western Power Sports to Distribute

BOISE, ID – August 14, 2009 – (Motor Sports Newswire) – Western Power Sports (WPS) is pleased to announce the addition of Spidi Sport to its select family of powersports vendors. Spidi has been a leader in the safety, design and comfort of high quality motorcycle technical apparel since 1977. This agreement between the two companies represents the first time in it’s history that the Italian apparel line has had this large of a distribution network in the USA.

“Spidi is a totally different category from what we’ve had,” WPS president Craig Shoemaker says, “It’s very high quality and appeals to a particular segment. We’re not going to set up 1,000 dealers, but the dealers who have a business model that fits with this line will be very happy with it.”

Spidi will represent a high-end niche brand for WPS that has a reputation for quality and innovation all over the world. WPS is able to provide unprecedented access to Spidi’s products with a simplified ordering system and increased market penetration through the fastest growing nation-wide delivery system in the powersports industry.

“This is a milestone agreement for us,” says Nicola Dalla Grana, President of Spidi Sport. “For the first time we have the concrete possibility to achieve the same results we are obtaining in Europe, with the target to get the same leadership in the next 3 years.”

WPS introduced the 2010 Spidi collection to its growing sales force during the National Sales Meeting this week in Boise, ID. Current plans are to have the products ready to ship to dealers in October. For more information, contact Western Power Sports at 208-376-8400 or on the web at www.wps-inc.com.

About Western Power Sports
Established in 1960, Western Power Sports, Inc. (WPS, Inc.) is a distributor of power sports parts and accessories with corporate headquarters in Boise, Idaho. WPS distributes over 75,000 products that include Motorcycle, ATV, Snowmobile, Watercraft and Bicycle parts and accessories. With a strong foothold on the power sports market, WPS has warehouses located in Boise, Idaho; Fresno, California; Elizabethtown, Pennsylvania; and Memphis, Tennessee. WPS is here to serve the needs of today’s powersports enthusiast.

About Spidi Sport

Spidi is a worldwide leader brand producing 500,000 pieces a year. From it’s beginning, the company has been introducing a new philosophy in motorcycle technical equipment that reaches unique values such as safety, comfort and design. SPIDI SAFETY LAB is a well-established team of experts involved in an international research program with a declared commitment: integrating the successful Spidi design with the most advanced safety solutions. Every SPIDI project is created and developed in Italy. A designer’s team steadily researches new ideas to blend the motorcycling world together with the latest fashion trends.