The following is an official statement from Yamaha Motor Corp., U.S.A., in response to the recent CBS News story. This statement can be attributed to Yamaha Motor Corp., U.S.A. Please go to www.TruthAboutRhino.com for more information.

Cypress, Calif.,  August 5, 2009  – (Motor Sports Newswire) – Safety drives everything we do at Yamaha. We are proud of the safety record and safety features of the Yamaha Rhino, which has skyrocketed in popularity due to its exceptional reliability, safety and versatility.

Over 150,000 Rhino owners have used the vehicles safely, including the U.S. military, border patrol, and a growing number of law enforcement agencies, fire fighters and other first responders. In fact, more than 99 percent of Rhino owners have operated their vehicles safely and responsibly over millions of hours of use. The Rhino has won virtually every “first in class” award and top safety ratings in independent reviews since its introduction.

The popularity of the Rhino, and the fact that it represents a new category of off-road motorized vehicles, has made it a target for some plaintiffs’ lawyers who increasingly use the Internet, television advertisements and the news media to attract clients. As the first trial dates approach in personal injury litigation in various courts, some law firms have embarked on a misleading publicity campaign to influence potential jurors and/or the outcomes of these cases, and to solicit potential clients. Yamaha will properly deal with these cases in the courtroom based on all the relevant evidence and a fair opportunity to be heard.

Unfortunately, these law firms successfully convinced CBS News to help further their disingenuous publicity campaign, and the network aired a story on the Rhino that included inaccurate, incomplete and false information.

To begin with, CBS featured an incident involving Justin Miller, but failed to mention that Mr. Miller was driving a heavily modified Rhino. As the photo of that Rhino posted on CBS’s own website reveals and the investigating officer testified — the Rhino Miller was driving had an extended cage structure, and what looks to be a back seat bolted to the rear cargo bed. The vehicle’s owner signed a waiver for his purchase of a “Custom Rhino” stating that the vehicle has “additional third party parts and accessories not offered by the manufacturer” and releasing all claims against the dealer and “all other persons and entities” related to the purchase of the vehicle.

The CBS story also shows security camera footage of an incident involving Zach Murray, a former employee at a Yamaha dealership who is currently a plaintiff with his own pending lawsuit. In a post-incident letter to his employer, Mr. Murray wrote that he intentionally stepped out of the overturning vehicle. Although CBS was made aware of Mr. Murray’s letter, they neglected to include mention of it in their story.

In addition, Mr. Murray was not wearing a seatbelt or a helmet. He was operating the vehicle on pavement then made a sharp, high-acceleration turn, and did not stay inside the vehicle.

A more complete version of the security camera tape shows two other vehicles being driven recklessly on the same stretch of pavement where the accident occurred, suggesting that an atmosphere of horseplay existed just prior to Murray’s crash, and that the only reason for Murray to be making a sharp, high acceleration turn was to also engage in horseplay.

In a separate part of the story, CBS cites documents that discuss an early pre-prototype vehicle that had a different design than, and no relation to, the Rhino that is on the market today. Despite being told weeks ago that it would be false to imply that these documents relate to the Rhino in any way, CBS chose to include this misleading information in its report.

Yamaha was contacted for the CBS segment two months ago by Myron Levin, a freelance reporter with a long history of writing news stories that favor the plaintiffs’ bar. Yamaha provided a great deal of information to Mr. Levin, including responding to more than 40 written questions. Mr. Levin also conducted an hour-long interview with a Yamaha representative at Yamaha’s offices in California. Yamaha did not agree to an on-air interview with the reporter, Armen Keteyian, because we could not be assured that such an interview would not be selectively edited and used in misleading ways with statements taken out-of-context given the obvious plaintiffs’ slant with which the CBS producers were developing their story.

Like the CPSC, Yamaha takes very seriously any reported Rhino-related accident, and Yamaha has fully cooperated in the agency’s investigation of the Rhino and its request for modifications. Yamaha will continue to work to promote safe and responsible use of the vehicles, including the active, ongoing development of standards for all recreational off-road side-by-side vehicles, including the Rhino.

Yamaha stands firmly behind the Rhino and will continue to vigorously defend the product against baseless claims and distortions, whether they be from plaintiffs’ law firms or biased, inaccurate media reports parroting these lawyers’ claims. The Rhino is a safe and useful off-road vehicle when driven responsibly by licensed operators aged 16 or older and according to the instructions and warnings in our on-product labels, owner’s manuals, and other safety materials.

About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.



  1. Welcome to the NEW USA, where responsibility for one’s own actions and common sense have been replaced by pointing the finger, irresponible actions, greed (money for nothing) and incompetence. I read about two of the incidences involving injuries while operating a Rhino on a law firm’s website and in BOTH cases the vehicles were being operated by UNDERAGE operators. In my opinion, that fact alone should be cause enough for the legal action to be thrown out of court and the Plaintiff’s fined for being stupid.

  2. It is a sad fact that there will always be groups of people are going to take advantage of a situation for the almighty $$$. It is no different than people taking advantage of all the services that are offered by our tax dollars in America. Shame on these people and shame on their parents for not teaching them about shame when they were growing up.

    All you have to do is go out to Glamis, Ocotillo or Pismo on a busy riding day and you can literally pick out the people that are going to get hurt or hurt someone else before the end of the day. We have always had a name for these people “festers”, “idiots”, “stupid parents” the list goes on. They do not respect the machines, riding area or other riders and common sense seems as though it does not exsist. These are the folks you stay away from and avoid. You pick them out and warn the others of their whereabouts. These folks are dangerous. We have sat in camp and watched a Rhino fly by on some whoops with small kids in the back seat with NO helmets or belts. With every bump they hit the kids became wieghtless and then settled back into the seat. Again and again we would just watch this helplessly from the sidelines. The driver totally unaware that he is almost losing kid out of the back seat with every whoop they hit. These are the kind of people that will always blame someone else for there stupidity and then take it a step further and try to get paid for it.

    All the machines we ride are dangerous 2, 3 or 4 wheels. It does not matter what you ride. You must have common sense. You must have respect for all that is around you. It is also OK to be ashamed of stupid things you have done. You can take that experience and learn from it and improve in everything you do. You maybe can even teach someone else the right thing to do, LIKE YOUR KIDS! That is where it has to begin. Now do the right thing. Read, think and learn before you ride and don’t be so quick to sue everyone.

  3. Oh yeah, how could I possibly forget the irresponsible, one sided, sensationalistic journalism? DUH

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