Transamerican Auto Parts Acquires and Launches Newly Redesigned GoWarn.com

Compton, CA – July 16, 2009 – (Motor Sports Newswire) – Transamerican Auto Parts, the nation’s largest provider of off-road and 4×4 parts, has acquired and launched a newly redesigned website: GoWarn.com. This website has been a successful vendor of Warn winches since 2000, making it a welcome addition to the Transamerican Auto Parts family.

Greg Adler, President of Transamerican Auto Parts, says, “We’re very proud to acquire GoWarn.com. This website has filled the winch niche exceedingly well. They’ve done an excellent job earning their fair percentage of the winch market. We now look to build on that success with our network of warehouses and distribution capabilities to provide Warn customers better selection, service, and prices.”

Warn winches have been setting the standard in the off-road industry for over 60 years. They are first class parts that have proven they are versatile enough to build an entire website around. With the new purchase, Transamerican Auto Parts decided to make a completely fresh start on the design of the website to unify it with the Warn brand. Browsing around the site, a user will see familiar colors, layouts, and product descriptions to Warn’s own branding. The straightforward navigation and elegant design embody the simplicity and innovation not only of the Warn website, but of Warn winches themselves.

Warn has made its mark in the off-road industry time and again by focusing on what the everyday off-roader needs and will use in his or her adventures. Warn really began to showcase their dedication to the everyday off-roader in 1959 when they produced the first recreational winch. With this tool, off-roaders discovered they could do the jobs they’d been paying tow trucks to do for years. Warn followed this up in 1988 with the world’s first ATV winch. Recognizing that many people who venture off-road are doing so in all terrain vehicles, Warn sought to make a winch that would be easy and, most importantly, reliable when they need it most.

Adler says, “We’ve been doing business with Warn for 40 years, so GoWarn.com is a tremendous fit. It bolsters our already great relationship with Warn Industries and we’re proud to have an ecommerce storefront that is all about Warn.”

To this day, Warn continues to be a remarkable force in the off-road world by constantly reinventing and developing their Warn winches. New products in recent years have included compressor winches, an 18,000lb-capacity winch, and even a hand-held electric pulling tool. By offering all of these products in one convenient location, GoWarn.com hopes to become a virtual hub for every off-roaders’ winching needs.

GoWarn.com offers competitive pricing on all Warn winches and other Warn products. To get more information on Warn winches, call 888-219-0090 or visit www.GoWarn.com.

About GoWarn.com:

GoWarn.com is a leading provider of Warn winches and other Warn products, with a specific focus and passion for the off-road industry. Learn more about how you can take charge of your off-road experience with a Warn winch at http://www.GoWarn.com.

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