Harley-Davidson stands behind motorcycle value

MILWAUKEE, WI  – July 6, 2009 – (Motor Sports Newswire) – Harley-Davidson has announced a special guarantee on the value of its Sportster motorcycles by backing their trade-in on Big Twin and V-Rod® motorcycles for up to one year.

Harley-Davidson® riders who buy a new Sportster® 883 or 1200 motorcycle at a participating dealership between July 1, 2009 and August 31, 2009, will get the original MSRP value (see note below) when they trade in for a new Harley-Davidson Big Twin or V-Rod motorcycle within one year. The Ride Free II Guarantee will be supported by national advertising in various media outlets.

“We’re excited to give customers who purchase new 2009 Sportster models the guaranteed MSRP value if they choose to trade-in to a Big Twin or V-Rod model within a year,” said Dino Bernacchi, Harley-Davidson Director, Advertising and Promotion. “The exceptional value of our motorcycles provides a unique way to reward our customers and give them more choices to enjoy the freedom and passion of the Harley-Davidson experience, especially during an uncertain economy.”

There are seven 2009 Sportster motorcycles eligible for this promotion, including the XR1200, which was recently recognized as the Best Standard in Cycle World magazine in its Ten Best Bikes of 2009. There are more than 20 Big Twin models in the 2009 Harley-Davidson line, including several Touring models with a completely redesigned chassis. The three 2009 V-Rod models are a part of one of the most acclaimed and awarded motorcycle lines in Company history.

For additional information on the offer, interested customers should visit a participating Harley-Davidson dealer or go to www.h-d.com/ridefree.

The MSRP value used for trade-in will be the factory-delivered MSRP (including factory installed options) of the qualifying new motorcycle excluding parts and accessories, taxes, titles, licenses, set-up/prep charges, Extended Service Plan, GAP coverage and any dealer add-ons, and regardless of the amount actually paid.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com