American Ironhorse Motorcycles, Largest Manufacturer of Chopper Motorcycles, Falls in Bad Economy.

Michigan’s Liquid Asset Partners to Run Liquidation Sale

Fort Worth, TX-based American Ironhorse Motorcycles, once the largest manufacturer of chopper motorcycles in the world, falls victim to a downdraft in the economy. Grand Rapids, Michigan-based Liquid Asset Partners to run liquidation sale starting July 15th. Circus-like liquidation event will be once in a lifetime opportunity for general public to see inner workings of a motorcycle factory in person, similar to chopper motorcycle shops seen on TV. Firm that handled liquidation of Circuit City’s headquarters & warehouses running the bankruptcy sale.

Fort Worth, TX – July 10, 2009 – (Motor Sports Newswire) – American Ironhorse Motorcycles of Forth Worth, TX, once the largest manufacturer of custom motorcycles, has filed Chapter 11 Bankruptcy, intends to reorganize and continue manufacturing state of the art custom motorcycles in a new right-sized facility. Liquid Asset Partners, LLC of Grand Rapids, MI, has been retained to sell their back log of over 100 custom motorcycles, excess manufacturing equipment and 7 million dollars in excess parts and accessories.

The bankruptcy court order directs Liquid Asset Partners LLC to sell everything that would be excess to the new downsized operation.

“This is the Motorcycle Deal of a lifetime!” says Bill Melvin Jr CEO Liquid Asset Partners. “For any Motorcycle Fan the deals are too cheap to miss. You can buy anything from a custom chopper gas tank or hand tools, and all the way to a sparkling custom chopper. We sell as such huge discounts people fly in from all over the USA! Some people will start a new business just from buying these deals.”

These custom motorcycles represent a stock pile of bikes made over the last four years and remain new and unsold at the factory. By blowing these out the door American Ironhorse will clear their slate for new models with state of the art improvements and upgrades.

“This will represent one of the largest sales of custom motorcycles ever sold directly from a manufacturing facility!” says Bill Melvin Jr, CEO of Liquid Asset Partners. “These Custom Choppers, which are rolling art, are selling at enormous discounts, right off the factory floor. For anyone who has enjoyed the Chopper Builders on TV, it’s really quite a sight to see a chopper factory in person. The Public is welcome. They can buy not only the motorcycles but also the tools and parts from which they were made.”

The Bankruptcy Court orders state most of the factory equipment must be sold, millions of dollars worth of parts and of course over 100 motorcycles. “We have no illusions, the market is very soft and we are prepared to deeply discount everything,” Melvin says. “It’s stacked high and we’re selling it cheap. Everything must be sold regardless of cost or Loss. The Public won’t want to miss these deals”.

The liquidation sale starts Wednesday July 15th at the American Ironhorse Factory 4600 Blue Mound Road in Forth Worth, TX, and is open to the public everyday until everything is sold. Hours of operation are 10am till 7pm Monday thru Saturday and 12noon to 5pm on Sunday. Buyers may view bikes online at or come directly to the factory, to see where and how they were made.

Background: Liquid Asset Partners is a nationwide firm specializing in Retail, Motorsports, and Industrial liquidations & auctions. Some of their recent transactions include the liquidation sale of Circuit City’s World Headquarters in Richmond, VA and Circuit City’s eight Distribution Centers in Maryland, Florida, Illinois, Oklahoma, and California. The teams management has worked in the asset disposition industry since 1975 with recent motorcycle related liquidation sales including the Indian Motorcycle Factory, Cannondale Motorcycle Factory, numerous dealers, and parts distributors.