Viper Diamondback 152 Motorcycle Sales Exceed Company Expectation

Top Retailer Says Bikes Selling as Fast as They Arrive

HOPKINS, MN, Jun 25, 2009  – (Motor Sports Newswire) – Viper Motorcycle Company (VPWS), a subsidiary of Viper Powersports Inc., announced today the successful retail sales of its Viper Diamondback motorcycles. Terry Nesbitt, President, Viper Motorcycle Company, elaborates, “Retail sales are well ahead of projections and growing at a pace to meet and exceed our expectations, and dealers are clamoring for more.”

Rick Fairless, Owner/President of Strokers Dallas, an industry icon, stated, “Response to Viper’s Diamondback 152 motorcycle has been excellent and we are selling units as fast as they arrive. We are very pleased with the style and quality of these motorcycles. When a consumer first approaches a Viper, he/she can instantly see this is a well thought out OEM product resulting in enhanced overall value. We look forward to a long and successful relationship… and getting more bikes from Viper.”

“This early success at Strokers Dallas and other dealerships nationwide confirms our belief that Viper, and specifically the Diamondback 152, provides the motorcycle enthusiast with an unparalleled combination of style, performance and price that results in immediate market acceptance,” added Nesbitt. “We’ve taken the best elements and combined them into features distinctive to Viper resulting in what we believe is the most compelling addition to the motorcycle world in a long, long time. Experiencing this instant retail with our initial dealers is both an affirmation of this sentiment and the first in what we believe will be a chain of successes as we pursue market share and market dominance.”

In an earlier article on the bike’s road review, Joe Knezevic, Managing Editor of American Iron Magazine, commented: “All I can say is that this engine is impressive, especially since it is a production motor and not a custom built one-off. Simply put, Viper’s engineers have done a wonderful job with this proprietary engine, and this is the only production bike I know of that comes with such a big heart.”

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company’s websites are www.viperpowersports.com and www.vipermotorcycle.com.