San Diego, CA June 18, 2009 – (Motor Sports Newswire) – Transworld Media and Loop’d Network today announced a partnership to deliver premium content and services to its online viewers. The partnership includes the launch of Transworld profiles on Loop’d and a sponsorship resource section for athletes on Transworld websites.
As part of the partnership, Transworld content will be integrated into the motocross, BMX, ATV, skateboarding, surfing and snowboarding sport hubs on Loop’d providing a wide variety of up-to-the-minute highlights for its members. Loop’d members will have the ability to opt-in to receive content and news updates from their favorite Transworld titles.
Loop’d will provide its sponsorship wire feed and related content on all Transworld sites for athletes to learn about new opportunities and best practices for finding and promoting their sponsors. As part of this partnership, any Loop’d member who registers for a premium account will automatically receive a subscription to the Transworld magazine of their choice.
“We have had a great relationship with the team at Transworld over the past couple years and look forward to expanding our partnership together,” said Scott Tilton, CEO at Loop’d. “A partnership between us helps Transworld get additional reach to our growing audience of action sports athletes while providing additional value to our members and brand partners on Transworld’s sites.”
“Reaching and engaging action sports athletes and fans is top priority in all that we do at Transworld, and Loop’d is a great platform to achieve that goal,” said Liam Ferguson, Group Publisher of Transworld Media. “Distributing our content to Loop’d members presents additional opportunities for us to drive awareness of our titles and additional value to our advertisers as they continue to look for new ways to connect with action sports fans in the digital environment.”
About Loop’d Network
Loop’d Network (www.loopd.com) is an action sports and youth-lifestyle online network. Loop’d provides a place for athletes to browse and share content, connect with brands, promote themselves and interact with over 500,000 registered members from across the globe.
About Transworld Media
Transworld Media is the world’s leading action sports media brand and publisher of action sports publications and Web sites in terms of advertising, audience, and brand recognition. Based in San Diego, California, Transworld properties reach a combined monthly audience of more than 5 million teens, one of the most challenging audiences to reach through traditional media. The division’s magazines – all leading publications in their categories – include Transworld SKATEboarding, Transworld SURF, Transworld SNOWboarding, Ride BMX, Transworld Motocross, and QUAD Off-Road Magazine. These six consumer titles, as well as the monthly trade magazine Transworld Business, are the print foundation of a multi-media platform including action sports films, leading events, and the Transworld sites, forming the largest action sports community online. Transworld is a division of the Bonnier Corporation. Bonnier Corporation (www.bonniercorp.com ) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.