AMSOIL the Official Oil of the Sturgis Motorcycle Rally

AMSOIL INC. of Superior, Wis. has been designated once again as the Official Oil of the Sturgis Motorcycle Rally. AMSOIL has been the leader in synthetic lubrication since 1972.

SUPERIOR, WI June 3, 2009 –(Motor Sports Newswire)- AMSOIL INC. of Superior, Wis. has been designated once again as the Official Oil of the Sturgis Motorcycle Rally. AMSOIL has been the leader in synthetic lubrication since 1972. The company’s motorcycle oils and premium filter products are distinguished by their excellence. The AMSOIL booth will be on Main Street, just east of Junction Avenue. Bikers wishing to have AMSOIL products installed may visit the company’s oil change facility in the Pamida parking lot on Lazelle Street.

AMSOIL synthetic motorcycle oils have been designed to be the world’s most advanced oils for Harley and V-Twin engines. The state-of-the-art oil, which was formulated with high performance additive technology, provides exceptional multi-functional benefits for the special requirements of motorcycle applications, including outstanding wear protection. AMSOIL Synthetic Motorcycle Oil helps bikes achieve optimal performance for hot-running engines, transmissions and primary chaincases.

Benefits include:

  • Improved Transmission Protection
  • Excellent Wet Clutch Performance
  • Excellent Corrosion Protection
  • Outstanding Heat Resistance
  • Robust Additive Levels
  • Excellent Value for Cost Effective Performance

2009 is the 69th year of the Sturgis Motorcycle Rally. The event attracts bikers, bike builders and vendors from around the globe to the legendary Mecca of Motorcycling in the Black Hills of South Dakota. With a year round population of 6700, the city of Sturgis swells to more than 500,000 during the annual rally week of events. This year’s rally is August 3-9.

AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL synthetic lubricants and performance products contact your nearest AMSOIL distributor, visit or call AMSOIL at (715) 392-7101 or 1-800-777-8491. AMSOIL INC., AMSOIL Building, Superior, WI 54880.


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  1. AMSOIL Synthetic 20W-50 Motorcycle Oil (MCV) is a premium oil designed for those who demand the absolute best lubrication for their motorcycles. AMSOIL MCV is the result of extensive research, and it is specially formulated to excel in all areas unique to motorcycles, including high temperatures of air-cooled engines such as Harley Davidson® V-Twin, wet clutch lubrication, extreme pressure regions of gears and chains and rust common to short trips and storage. AMSOIL MCV is multi-functional and fulfills the requirements of both domestic and foreign motorcycles. It outperforms other conventional and synthetic motorcycle oil. AMSOIL, the leader in synthetic lubrication, produced the world’s first API qualified synthetic motor oil in 1972. Trust the extensive experience of AMSOIL The First in Synthetics® to do the best job protecting your motorcycle. Reduces Friction, Heat and Wear In high heat conditions, engine protection is not sacrificed with AMSOIL Synthetic Motorcycle Oil. It has the best high temperature film strength (see High Temperature Viscosity Protection graph below) of all oils tested and contains a heavy treatment of anti-wear additives to reduce wear regardless of the operating conditions (see Wear Comparison graph on reverse). AMSOIL MCV is thermally (heat) stable and contains maximum levels of oxidation inhibitor additives. It is extremely resistant to breakdown and engineered to prevent damaging sludge and carbon deposits for superior engine cleanliness.

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