Dealernews Magazine Names Fun Bike Center Motorsports a “Best Company to Work For”

Fun Bike Center Motorsports Also Ranked in Top 100 Dealers

LAKELAND, Fla., Feb. 25 (Motor Sports Newswire) — Dealernews, the premier business-to-business magazine for powersports retailers named Fun Bike Center Motorsports of Lakeland, Florida a Top 100 Dealer for 2009 and Runner Up in four Merit Categories including Best Company to Work For. At a time in our history where so many vehicle dealers are in trouble, Fun Bike Center Motorsports of Lakeland has found the formula for success. The Dealernews Top 100 Awards is the industry’s largest, longest running and most prestigious retail competition recognizing dealerships for retail design, merchandising approaches, promotional innovations and dedication to customer service. Fun Bike Center Motorsports has owned and operated one of the top motorsports complexes for a long time and this appointment is an honor to be named to the Top 100 operators in the United States. There are some 14,000 motorcycle dealerships in the USA and Fun Bike Center Motorsports of Lakeland has beaten the odds and is one of those very special places where all the people of Polk County, Florida can enjoy and be proud of this local story.

Daniel J. Dorsch, President of Fun Bike Center Motorsports commented: “We are delighted our work and large investment in the community and people of Lakeland, Florida has been recognized nationally as one of the top motorsports dealerships anywhere. This is really nice for the people on our team and the customers we serve.” Dorsch Continued: “Our leadership style and focus on our management has produced so many winning teams over the years we just can’t help but celebrate the wonderful people who work on our teams. Everything we do is with the employee and our customer in mind.”

Along with being named a Top 100 Dealer, Dealernews also named Fun Bike Center Motorsports Runner Up in four Merit Categories including: Best Company to Work For, Best Display, Best Exterior and Best Direct Mail Campaign. Dorsch continued: “Leading to the Merit Award nomination of Best Company to Work For was Fun Bike Center Motorsports’ Employees and Customers Come First commitment. The employees are treated to awards, dinners, holiday parties, summer picnics, Caribbean cruises, shopping sprees and many other benefits not normally associated with this industry, making this a long term place people want to work. Best Exterior runner up was assisted by contractor Rodda Construction of Lakeland who was the builder of this new dealership and local architects Furr & Wegman who designed the facility with insight from the Fun Bike Center team. Spokesperson and Marketing Executive Jenny Brown stated; “With local companies such as Rodda Construction and Architects Furr & Wegman both of Lakeland, FL who worked hand in hand with our team, of course we are tops in the category. What a place Lakeland, Florida has to call its own with the local talent to design, build and operate. Wow, we are blessed here in Lakeland.”

Dealernews made the announcements on Friday, February 13, 2009 at the Top 100 Awards Gala in Indianapolis, Indiana in conjunction with the 2009 Dealernews International Powersports Dealer Expo. Fun Bike Center Motorsports President Daniel J. Dorsch, Vice President David Dorsch, long time Parts & Service Manager Dean McCracken, Marketing Executive Jenny Brown and Assistant Parts Manager Paul Seburn were all on hand for this most prestigious awards night. Fun Bike Center Motorsports was also showcased in a three-day photo gallery exhibit during the expo.

The Fun Bike Center Motorsports Lakeland, Florida campus has brought more than 100 new jobs to Lakeland and serves as a venue for great entertainment all year long. Fun Bike Center Motorsports has hosted large scale events to include bike nights, outdoor concerts, battle of the bands, StuntWars exhibitions and charitable events. Also on site is Mojo’s Wings, Burgers & Beer(TM), Mojo’s Liquor Store, Papa John’s Pizza and the upcoming Cafe Nicky D’s currently under construction. Check their calendar of events online at .

About Fun Bike Center Motorsports:

Fun Bike Center Motorsports is a 60,000 square-foot motorsports dealership with a big box, one-stop approach to the motorcycle, ATV and personal watercraft dealer business. Our showroom features the premiere brands of Honda, Kawasaki, Yamaha, KTM, Vespa and Piaggio. We also offer the world’s top brands for parts, gear and apparel including Fox, Alpinestares, Arai, Shark, Icon, Dunlop, Joe Rocket, HJC, Oakley, Spy and more.

Our dealership includes a 25,000 square-foot service bay, where customers can drive through and drop off their bikes for service, a bike storage facility, and a fully stocked parts and tire department. We also offer complimentary stores in our dealership with appeal to the motorcycle community, including an Alltel Wireless phone store, an Optical Center, and Glamour Addiction Lingerie – Sensual Attire from Mild to Wild.

Fun Bike Center Motorsports is a recipient of the Kawasaki Ichiban Gold Award and Honda’s Council of Excellence Award for multiple years and has been serving the Lakeland, Florida and Polk County communities for over 16 years. Visit

About Dealernews

Dealernews is The Voice of Powersports Dealers and is the flagship business-to-business magazine for the growing powersports industry. For 40 years, Dealernews has been delivering industry news, retail information, dealer profiles, exclusive market research and new product information to retailers of powersports vehicles and related products, including motorcycles, ATVs, personal watercraft and snowmobiles, and parts and accessories. The Dealernews family of publications includes Sturgis Guide, Powersports Magazine and American Big Twin Dealer. Visit for more information. Dealernews is the publishing arm of Advanstar Communications’ Powersports Group, which also produces the Cycle World International Motorcycle Shows presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, Big Twin West and Big Twin East.